Advergame: definition, formats and how to launch one

An advergame is a game made for a brand. Instead of watching an ad for a few seconds, people play, and spend time with the brand’s world.

Why brands use games

• Players choose to play: their attention is willing.
• The product can be at the heart of the gameplay.
• A game gets shared and replayed.
• Every session is measured: players, play time, entries.

The most common formats

The contest game

A short game, a leaderboard and prizes. It is the most used format to collect leads. See our contest game page.

The launch game

The new product becomes the hero of the game. See product launch game.

The event game

On a touch screen, it draws visitors at a trade show or in a store. See game for booths and events.

Steps to launch an advergame

• Set one clear goal: awareness, leads, sales or engagement.
• Pick a simple gameplay, understood in seconds.
• Test a playable prototype before production.
• Plan the reach: social media, WhatsApp, email, QR code in store.
• Measure and review.

Have a project? Play our demo or let’s talk.